Why Sport Matters was featured in London at the 2011 SportAccord International Convention, one of the biggest annual conferences for the business of international sport. SportAccord organisers aptly chose the theme of WHY SPORT MATTERS at this year's conference, and we supplied videos and text articles in the convention's Daily newsmagazine which showcased some our experiences. You can check out all the content we produced at the conference HERE, including this video which proves that sporting heroes are still alive in today's media-driven society.

During our trip to Europe, we spent some additional time in UK exploring the amazing stories in relation to the hosting of 2012 Summer Olympics which will take place in London. This was followed by a couple of weeks in Switzerland for various meetings and presentations, including a presentation at the IOC on my findings on the Olympic world during our travels. We also conducted teaching sessions at the AISTS and FIFA Masters.

Lately has been an interesting time for sport, especially all of the drama associated with the FIFA Presidential election. In the end, Sepp Blatter was re-elected, but it looks like he will need to work on some reforms in order for FIFA to improve its image. In the meantime, you can SIGN UP FOR UPDATES, which will be sent to your email and will allow you to continue to follow our updates.